Customer Loyalty Programs?

A Quick Lube, Fast Lube, Lube and Oil, Oil Changer or any Auto Care or other Retail concern can begin to lose business by putting their customers into neat little boxes disguised as Loyalty Programs. I will say it now, the Best Customer Loyalty Program is providing the Best Customer experience via Customer S E R V I C E.

Ever oversell a product to find you lost a sale? Doing too much usually is a result of seeking sales perfection, or perhaps playing into the hands of Pareto's Law. We want the 100%, seldom do we settle for the 80% and when we seek that elusive 20% - we begin to lose the 80%. Keep in mind that any Sale is a "Sale Perfected" and "Sales Perfection" differs from one customer to another.

I can save money at Walmart, I can shop at many places that I have "Loyalty Cards" on my key chain, but when I want quality and the best experience ... I frequent the "Mom and Pop" shop that has the freshest produce, freshest cuts of meat, and best customer service. My reward is appreciation for the fact that I choose to spend my money with them. When I check out, I pay what the person in front of me pays ...

I am loyal to many businesses. They all earned my loyalty by providing me with the best customer service, and looking me in the eye and saying Thank You as I tendered payment. A piece of plastic does not ever justify a means for me to be "loyal". Pay me to be "loyal"? Give me a break ... just look after my needs.

About Chuck

Be a Leader

• Begin with praise and honest appreciation.
• Call attention to people’s mistakes indirectly.
• Talk about your own mistakes before criticizing the other person.
• Ask questions instead of giving direct orders.
• Let the other person save face.
• Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”
• Give the other person a fine reputation to live up to.
• Use encouragement. Make the fault seem easy to correct.
• Make the other person happy about doing the thing you suggest.

Dale Carnegie's Secrets of Success

About Chuck

Win People to Your Way of Thinking

• The only way to get the best of an argument is to avoid it.
• Show respect for the other person’s opinion. Never say, “You’re wrong.”
• If you are wrong, admit it quickly and emphatically.
• Begin in a friendly way.
• Get the other person saying “yes, yes” immediately.
• Let the other person do a great deal of the talking.
• Let the other person feel that the idea is his or hers.
• Try honestly to see things from the other person’s point of view.
• Be sympathetic with the other person’s ideas and desires.
• Appeal to the nobler motives.
• Dramatize your ideas.
• Throw down a challenge.

Dale Carnegie's Secrets of Success

About Chuck

Become a Friendlier Person

1. Don’t criticize, condemn or complain.
2. Give honest, sincere appreciation.
3. Arouse in the other person an eager want.
4. Become genuinely interested in other people.
5. Smile.
6. Remember that a person’s name is to that person the sweetest and most
important sound in any language.
7. Be a good listener. Encourage others to talk about themselves.
8. Talk in terms of the other person’s interests.
9. Make the other person feel important - and do it sincerely.

Dale Carnegie's Secrets of Success

About Chuck

Top Five Ways to Make Your Car Run Forever

Top Five Ways to Make Your Car Run Forever

O.K., so right off the bat you know that this title is a bit unrealistic. Obviously there's no way a car can run forever (although those early 60's Plymouth Valiants with the slant-six engine...). You can, however, greatly extend the life of your vehicle, while simultaneously reducing the possibility of mechanical mishaps. The following five items are very rudimentary and apply to all vehicles from a ...

About Chuck