Disney World

One of the best, if not the best, family vacation was our trip to Disney World in Florida. As a person that pays attention to details, I was in detail heaven. In fact, I would suggest that anyone that owns a business , or is starting a business, make the trip.

Sure, we all had fun. However, every day, men and women, in white paint suits, could be found painting something, anything, and everything. The brilliant colors that they were using to accent trim, hand rails, benches, etc. caught my attention as soon as we arrived. At first, I simply thought, "great, we arrived in time for remodeling". Then, after the second day, I realized that most of what they were painting, would not have been painted, or even touched up, in the "real world". Further, I noticed that most of the painters did not have a drop of paint on their white paint suits.

Needless to say, when I arrived home, I began painting EVERYTHING. It has been 13 or 14 years, and I cannot stop! Touching up is so easy and it can be done anytime, and, people always notice.

Now, those that know me will tell you that I cannot walk ten feet into my yard without looking like I just slid head first into second base, in the mud. I have also worked with white collar, professional types, that would communicate with their clients through 2 feet of paper stacked on their desk while 3 to 5 feet of file folders were surrounding their desk.

Your customers notice details. Drivers passing your business notice details. The mail delivery person, insurance person, advertising person, EVERYONE notices some level of detail, and they talk.

Some techs & mechanics wear oil & grease like medals. Like some baseball players I have played with, they never "dust themselves off". They want to APPEAR like they are giving all, or having a great game. I have seen techs, with your company name on their totally trashed uniform, grocery shopping, walking the mall, and having dinner 2 to 3 hours after they leave work! The uniform says, "Your Quick Lube", and the state of the uniform says "Changing Oil is War, and I am still learning"!

83% of what we learn is from sight, while 17% is from what we hear, smell, touch, and taste. A quart of paint and paying attention to cosmetic shop details (in front of your customers - especially when you are hammered with traffic) demonstrates to each customer, or at a minimum implies, that their vehicle is getting the same thorough (detailed) service, in a clean and uncluttered environment. As for the uniform, good luck, but keep it in the shop!