What is the relationship between an Animal Massage & your Quick Lube, Fast Lube, or Oil Change Center? Well, neither the Animal nor the Vehicle can "really" talk to the paying customer about their "Service" experience.
Step away from your business, get out of your comfort zone and look at other business's that directly or indirectly affect what you do. Taking your Dog for a Massage is $35 (I checked - no, I don't do it). Does the Dog get the massage? Is the beast simply thrown into a closet until I return to pick the beast up? I REALLY don't know. We have to be able to TRUST the business.
Seeing is Believing!
When an animal is groomed or a vehicle is washed, we can see the results. When purchasing a new set of tires, tune-up, alignment, etc. we can see and/or feel the results from our purchase. Consumers are programmed to see results!
How many times have you been with a family member that was purchasing a car? I would have to say (and I don't understand it) that the decision to buy usually comes down to the feel of the Drivers Seat, Lights on the Dash Board, the Radio, and the personality of the sales person.
How many times have you frequented a fast food place, purchased a burger & fries, and found MORE fries in the bottom of the bag? For me, 100% of the time.
My vehicles have been serviced hundreds of times. For some reason, one of the vehicles always seems to have one of the Valve Stem Caps missing. Not Once, has a replacement cap been put on when having service done. Why? How much are they? How much time does it really take to put one on? Guess what, I cannot see or feel the difference in an Oil Change, but I do notice the tires every time I get into or out of my vehicle. For many consumers, it's the small things (radio, extra fries, valve stem cap, etc.) that generate feelings of satisfaction.
Seeing is believing, and the more a customer can see, the more they learn to trust you and recommend you to others.
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1 Comments:
Hey chuck,I like your blog on quick lubes.maybe ill have your blog on my site.Its food for thought.
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